In fact, a subtitle can increase the time one spends on the content by 40% while boosting the number of users who watch the video until the end by 80%.
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Pro tip: Add transcripts to the video to improve your audience’s engagement. Both are excellent tools for creating audiograms for your podcast episodes. To get started, check out Headliner or Wavve. In addition to a 320% click-through-rate (CTR) boost, audiograms received 4.6 times more clicks with an 80% cost-per-click (CPC) discount than static images. Headliner’s tests with social media posts showed similar results. While it requires much less work than creating a video-recorded episode, adding audiograms to a podcast can get you quite good results.īased on WNYC’s experiment, tweets with audiograms engaged users eight times better than those without. An audiogram is a video file that includes a combination of the audio track, visual art, and a moving sound wave. You need to add an extra element that captures and holds your listeners’ attention throughout the entire episode.Īnd that’s where audiograms come into play. Still, a simple static image is not enough to prevent people from bouncing after watching the first couple of minutes. This component can be as simple as a static image, which you display to users while an episode’s audio is playing in the background. Instead, you only have to add a video element to your audio to make it compatible with YouTube.
Instead, you have to convert your records to a video format like MP4.īut that doesn’t necessarily mean that you need to film all your episodes with a camera. Unfortunately, YouTube doesn’t allow content creators to upload audio files (e.g., MP3s) to the streaming platform. Now that you know the benefits, let’s see the best ways to create YouTube videos from your podcasts. 3 Ways to Turn Your Podcast Into a YouTube Video Therefore, investing in YouTube SEO is an excellent way to get exposure for your podcasts on Google. And, in addition to video-only search, Google often shows YouTube content among first page results for relevant terms. On top of that, 15% of the video-streaming platform’s traffic comes from search engines. And, if you nail it with the right use of keywords, tags, descriptions, and titles, you can significantly grow your listener base. YouTube SEO Impacts Google Rankingsĭid you know YouTube is the second most popular website on the globe?įor that reason, YouTube SEO has become a real thing. By doing so, you can find out what content your listeners are looking for and how you can tailor your podcasts to suit their needs.Īs a result, you can build a strong, long-lasting relationship with loyal users who regularly listen to your shows. Use this chance to engage with your audience, gather valuable feedback, and respond to questions.
On the other hand, YouTube allows users to rate the creators’ content and share their views in real-time via the comment section. Therefore, you have to take things to social media to hear what your listeners have to say. Most podcast directories lack the ways creators can interact with their audience. Two separate studies revealed that, while Apple and Spotify users mainly listen to news and comedy podcasts, YouTube users prefer to consume comedy, music, entertainment, pop culture, and “how-to” videos. For that reason, you don’t want to miss out on an excellent opportunity to syndicate your podcast and reach a massive base of active users.Īnd this audience might be a bit different than your regular podcast listeners. For comparison, respondents rated Spotify, iTunes, and Google Play Music only at 33.9%, 32.6%, and 22.8%, respectively.īased on the above stats, YouTube is a leading platform for not just videos but also for podcasts and music. According to IFPI’s Music Consumer Insights Report, the Google service is responsible for 47% of all on-demand music streaming time.įurthermore, a 2019 University of Florida and Futuri Media study revealed that YouTube is the top destination for podcast consumption, scoring 70.2% among survey participants. With nearly 2 billion logged-in viewers in a month, YouTube is actually the leading platform for listening to audio. Why Should You Upload Your Podcast to YouTube?ĭue to the numerous benefits YouTube offers creators, there is a valid reason for podcasting on the video-sharing platform. YouTube has become a top podcasting platform that offers creators an excellent opportunity to reach more people with their shows.
Your episodes are in audio format, and YouTube is a video-sharing platform.īut here’s the thing. Do you think podcasts belong on YouTube? It’s a weird idea, we know.